Branded Merchandise Resources

Check out a variety of case studies, articles, and informational material related to the corporate branding and merchandise industry.

Company Store Resources

Check out a variety of case studies, articles, and informational material related to the ecommerce & company store industry.

Recognition & Incentive Resources

Check out a variety of case studies, articles, and informational material related to the Recognition & Incentive industry.

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Branded Merchandise Resources

A comprehensive survey by the Advertising Specialty Institute, the largest media and marketing organization serving the advertising specialty industry, shows that branded merchandise outperforms all forms of TV, radio, and print advertising as the most cost-effective advertising medium. The survey included 600 respondents, the majority of whom were business people over the age of 21. They were first asked if they had received any branded merchandise in the year prior to the survey.

 

The survey’s findings then revealed:

 

84% remember the advertiser on a product they receive.

42% have a more favorable impression of the advertiser after receiving the item.

24% are more likely to do business with an advertiser whose branded items they receive.

62% did business with the advertiser after receiving the branded specialty.

81% of promotional products were kept by the respondents because they were considered useful.

More than 75% of respondents have had their items for about seven months.

What conclusions, then, can be drawn from these statistics? Here are some thoughts for consideration: with a low CPI (cost per impressions), high recall among those who receive branded specialty items, and increased intent among recipients to make purchases from the advertiser, organizations get a more favorable ROI from branded merchandise than almost any other popular media. 

 
 

Company Store Resources

Recognition & Incentive Resources

Measuring the ROI of Sales Incentive Programs

Published by the Incentive Marketing Association (2013).

Case Study: Employee Engagement

A leader in the insurance and risk management industry with 15,000 employees worldwide was able to reaffirm culture, increase employee engagement, and improve customer performance standards following a period of rapid growth by creating a flexible, technology-driven recognition program.

The Effects of Reward Type on Employee Goal Setting, Goal Commitment, and Performance

Published by The Incentive Research Foundation (2015).

The Art of Motivation

Published by the Incentive Marketing Association (2013).

Case Study: Channel Sales

A leading North American distributor of replacement automotive parts and accessories was able to increase awareness and channel sales among automotive shops nationwide through strategic communication and promotion campaigns.

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The Company Store Solution: How to Save Time, Retain Clients and Boost Sales

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